Duzu
Your central space to connect, explore, and play.
Year:
2024
Timeframe:
10 weeks
Tools:
Framer, Figma
Category:
Mobile App / Concept & UX Design
Overview
Transforming the gaming platform to deliver a more immersive, seamless, and social experience.
Duzu is a peer-to-peer app that lets friends turn informal bets, dares, and challenges into something trackable and trustworthy — settling wagers through the app instead of "he-said-she-said." PlusNarrative was brought on to design the UX/UI on top of an existing back-end, working from a proposal through to concept design.
Problem
The Duzu team had the back-end built but no defined user experience — a common but risky spot for a product to be in, since the interaction model (how challenges get created, tracked, staked, and settled between friends) is really the whole product. With limited existing research to build from, the challenge was to establish a credible, engaging concept quickly enough to validate direction before committing to full design.
Solution
As part of the design team, I worked on early concept screens for the core flows: a challenge feed (browsable, swipeable challenge cards showing stakes, status, and which friends were involved), and a wallet view for tracking balances, deposits, and stakes — designed to work in both light and dark mode. The concept prioritized making stakes and social proof (who's in the bet) visible at a glance, since that's what makes a wager feel real rather than abstract. The direction was validated through the concept phase before moving into full mid/high-fidelity design and usability testing.
